My Journey in Fashion: From Passion to Purpose
From a young age, I was immersed in the world of garments. Growing up in a family that ran a garment business, I was surrounded by fabrics, designs, and the process of making clothing every day. I touched the materials, saw the work behind every stitch, and became fascinated with the art of fashion. This early exposure ignited a passion for fashion that would stay with me for life.
After completing my studies in Marketing and Business in England, I worked at an advertising company for several years. Despite the rewarding experience in marketing, fashion was always on my mind. I knew deep down that I wanted to return to the industry I loved. My opportunity came when I met a customer who was looking to create a fashionable line of underwear. They had a vision, and I saw the potential to help bring that vision to life. I partnered with them, building their brand and overseeing the production process with factories in China.The experience was eye-opening. I realized I had a genuine passion for the process—helping brands take shape from scratch and supporting them through the complexities of production. That was when I decided to step into the business world on my own. I started a trade business, helping many emerging brands with their production needs in China. My goal was simple: to provide high-quality manufacturing support and grow alongside these brands.However, as the years went by, I noticed a significant challenge emerging. Many of my clients wanted to start small—building their brands with limited quantities—but most factories only accepted large orders. This left many aspiring entrepreneurs stuck, unable to get their ideas off the ground. This gap in the market pushed me to make a bold decision: I decided to set up my own factory.By starting my own facility, I could cater to smaller brands and support those with big dreams but limited resources. I wanted to share my years of experience, especially in the underwear sector, to help these brands avoid common pitfalls and set them on the right path. The results have been nothing short of inspiring. Many of my clients have grown into successful brands, and I’ve had the privilege of being there from the very beginning, supporting them every step of the way.
Looking back, I’m incredibly proud of the work we’ve done together, helping so many brands realize their dreams. The journey has been both rewarding and fulfilling, and I’m excited for the future. I will continue to help aspiring entrepreneurs, guide them through the complexities of production, and be a part of their growth and success. Fashion is my passion, and it’s a privilege to support others in making their brand dreams come true.Sara LIUFounder & CEO of Fashion Oxygen